Easterday Ranch


The Nebraska Beef Council implements programs in the areas of Promotion, Research and Education

Consumer marketing

Inspiring more beef meals through innovative consumer marketing.

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Nutrition & Health

Ensuring beef is included in dietary recommendations for a healthy lifestyle.


Producer Education

Supporting beef production through educational meetings and programming.

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International Marketing

Educating international customers about the benefits of U.S. beef.

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Reputation Management

Protecting beef’s reputation alongside industry partners and organizations.

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Producer Communications

Sharing Beef Checkoff successes to stakeholders across the state.

coming soon