With cattle outnumbering Nebraskans nearly four to one, beef production represents Nebraska’s single largest industry and the engine that powers the state’s economy. Raising beef is a complex process, but throughout the entire journey, the beef community shares a commitment to raising cattle in a safe, humane and environmentally sustainable way. Learn more about the people and the process involved in raising beef from pasture to plate.
From cow-calf operations to feedlots, pastures to packing plants, it takes a team of specialists to bring beef from pasture to plate. Learn how the beef community in Nebraska works together to provide high quality beef for consumers around the globe.
Ryan & June are passionate about raising cattle and caring for the animals. Learn what it takes to raise safe, wholesome beef in America's heartland.
"Tender loving care to the animals is a good health program" - Harry Knobbe. Learn why cattle care at Knobbe Feedyards is the top priority when raising quality beef.
"The one thing all ranchers know, if you take care of the land, it will take care of you." Learn how the Shovel Dot Ranch uses rotational grazing to harvest grass in the Sandhills of Nebraska.