With cattle outnumbering Nebraskans nearly four to one, beef production represents Nebraska’s single largest industry and the engine that powers the state’s economy. Raising beef is a complex process, but throughout the entire journey, the beef community shares a commitment to raising cattle in a safe, humane and environmentally sustainable way. Learn more about the people and the process involved in raising beef from pasture to plate.
From cow-calf operations to feedlots, pastures to packing plants, it takes a team of specialists to bring beef from pasture to plate. Learn how the beef community in Nebraska works together to provide high quality beef for consumers around the globe.
The Diamond Bar Ranch has been in the Jones family since 1901. Learn how cattle care and conservation have played a role in sustaining the ranch from one generation to the next.
"Tender loving care to the animals is a good health program" - Harry Knobbe. Learn why cattle care at Knobbe Feedyards is the top priority when raising quality beef.
Ryan & June are passionate about raising cattle and caring for the animals. Learn what it takes to raise safe, wholesome beef in America's heartland.
"The one thing all ranchers know, if you take care of the land, it will take care of you." Learn how the Shovel Dot Ranch uses rotational grazing to harvest grass in the Sandhills of Nebraska.
The Switzer Ranch uses cattle to graze the Sandhills near Burwell, Nebraska. Learn how the ranch implements conservation practices to protect the unique ecosystem of the Nebraska Sandhills.
The Weber Feedyards are located near Dorchester, NE. Joel Weber explains how feedyards focus on sustainability by recycling and reusing resources.
Many people enjoy beef raised and processed right here in Nebraska. Whether you buy in bulk to fill your freezer or you are looking for the perfect beef bundle, this list of suppliers has you covered.
Agriculture is the #1 industry in Nebraska and cattle production represents the largest segment of that industry. Check out the latest cattle and beef statistics from the Nebraska Department of Agriculture.
Across the journey of raising beef, one thing remains constant – the beef community’s shared commitment to raising cattle in a safe and environmentally sustainable way.
Safety plays an essential function across the beef lifecycle journey – from the cattle ranches across the U.S., to the meat processing plants, to your kitchen table.
A sustainable food supply balances efficient production with environmental, social and economic impacts with Beef Quality Assurance protocols.