Switzer Ranch


With cattle outnumbering Nebraskans nearly four to one, beef production represents Nebraska’s single largest industry and the engine that powers the state’s economy. Raising beef is a complex process, but throughout the entire journey, the beef community shares a commitment to raising cattle in a safe, humane and environmentally sustainable way. Learn more about the people and the process involved in raising beef from pasture to plate.

The Nebraska beef story

From cow-calf operations to feedlots, pastures to packing plants, it takes a team of specialists to bring beef from pasture to plate. Learn how the beef community in Nebraska works together to provide high quality beef for consumers around the globe.

Meet nebraska farmers and ranchers:

diamond bar ranch

The Diamond Bar Ranch has been in the Jones family since 1901. Learn how cattle care and conservation have played a role in sustaining the ranch from one generation to the next.

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harry knobbe feedyards

"Tender loving care to the animals is a good health program" - Harry Knobbe. Learn why cattle care at Knobbe Feedyards is the top priority when raising quality beef.

meet the knobbe family >


Ryan & June are passionate about raising cattle and caring for the animals. Learn what it takes to raise safe, wholesome beef in America's heartland.

meet the loseke family >

Shovel Dot Ranch

"The one thing all ranchers know, if you take care of the land, it will take care of you." Learn how the Shovel Dot Ranch uses rotational grazing to harvest grass in the Sandhills of Nebraska.

meet the buell family >

Switzer Ranch

The Switzer Ranch uses cattle to graze the Sandhills near Burwell, Nebraska. Learn how the ranch implements conservation practices to protect the unique ecosystem of the Nebraska Sandhills.

meet the switzer family >

Weber Feedyards

The Weber Feedyards are located near Dorchester, NE. Joel Weber explains how feedyards focus on sustainability by recycling and reusing resources.

meet the weber family >

Beef in nebraska

Beef from Nebraska

Many people enjoy beef raised and processed right here in Nebraska. Whether you buy in bulk to fill your freezer or you are looking for the perfect beef bundle, this list of suppliers has you covered.

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Nebraska Beef Statistics

Agriculture is the #1 industry in Nebraska and cattle production represents the largest segment of that industry. Check out the latest cattle and beef statistics from the Nebraska Department of Agriculture. 

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How beef is raised

Production story

Nichols Farms LTD

Across the journey of raising beef, one thing remains constant – the beef community’s shared commitment to raising cattle in a safe and environmentally sustainable way.

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beef safety

cattle herd

Safety plays an essential function across the beef lifecycle journey – from the cattle ranches across the U.S., to the meat processing plants, to your kitchen table.

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beef sustainability

Easterday Ranch

A sustainable food supply balances efficient production with environmental, social and economic impacts with Beef Quality Assurance protocols.

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