May is Beef Month - a great time to recognize the importance of the beef industry in our state and to celebrate the farmers and ranchers who work hard every day to raise & care for cattle while preserving the land and environment. Join us in celebration by enjoying one of our delicious beef recipes or meeting a Nebraska rancher through the rancher profile section.
For the past 6 years, the Nebraska Beef Passport has guided beef lovers to delicious beef offerings at restaurants and meat shops across the state.
Across Nebraska, youth programs supported by the Nebraska Beef Council are helping students connect the dots between agriculture, food, and their everyday lives.
The Beef. It’s What’s For Dinner. brand, funded by beef farmers and ranchers, is taking a look at a few trends expected in the year ahead where beef continues to shine
When it comes to putting delicious, satisfying meals on the table, beef offers far more than just the familiar steaks and roasts.
Marinating is one of the simplest ways to elevate beef by adding flavor, enhancing tenderness and bringing variety to everyday meals.
Wine Glass Ranch in Imperial, Nebraska, is the 2025 Environmental Stewardship Award Program (ESAP) National winner.
Texas Tech University researchers conducted a comprehensive analysis of available research on the relationship between unprocessed red meat intake and obesity, finding no significant effect of such intake on weight gain or related metabolic issues in adults.
Beef has long been America’s favorite protein and rightfully so as it delivers great flavor and powerful nutrition. The following tips will provide proper safe handling guidance, proper cooking instructions and storage of cuts and leftovers.
Whether you’re training for competition or simply staying active, iron plays a critical role in how your body produces energy, transports oxygen and recovers from exercise.
Click on any of these links to access the recipe and hi-res photos for use in your publications. Visit the Beef. It's What's For Dinner recipe page to search for specific recipes & photos. Please include photo credit to The Beef Checkoff.