Switzer Ranch

cattlemen's corner

The Nebraska Beef Council is proud to work on behalf of beef farmers and ranchers to strengthen beef demand through promotion, research and education. Submit your checkoff remittance online and learn more about the mission, principles and priorities of the Nebraska Beef Council.

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nbc annual report

Keep up-to-date with the latest programs implemented by the Nebraska Beef Council and learn how your beef checkoff investment is working to strengthen beef demand.

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the truth is in plain sight

Triple-U Ranch

We’re always working to find ways to clearly communicate with producers about the Beef Checkoff’s mission and programs – including where your dollars are spent – with information that is both transparent and simple to find. 

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frequently asked questions

Quickly find clear and easy answers to some of our top questions.

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Nebraska Producer e-Newsletter 

Keep up-to-date with checkoff-funded local, regional and international programs implemented by the Nebraska Beef Council through the monthly Beef Checkoff Update e-Newsletter. Click the button below to subscribe! View archived newsletters here.


The Drive newsletter

Catch up on the latest national news from the Beef Checkoff in the areas of promotion, research, foreign marketing, industry information and producer communications.

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meat demand monitor

Kansas State University, through Beef Checkoff contractor United States Cattlemen’s Association, facilitates the Meat Demand Monitor, a research project tracking U.S. consumer preferences, views and demand for meat with separate analysis for retail and foodservice channels. Click here to view the updated monitor and learn more about this checkoff funded program. 

view demand monitor 


BQA Web Logo

BQA works with veterinarians and extension educators to conduct training for anyone who handles cattle frequently. For more information on receiving your BQA certification contact Jesse Fulton, Director of Nebraska Beef Quality Assurance or call 308-633-0158 .

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The checkoff-funded MBA program is an online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry.

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Cow eating

Beef Checkoff Act & Order

The Beef Promotion and Research Act & Order outlines the mission, structure and operational requirements for the Beef Checkoff Program.

Read the Act & Order