Nutrition & Health
Ensuring beef is included in dietary recommendations for a healthy lifestyle. The Nebraska Beef Council educates health professionals, school educators, and athletic coaches about beef nutrition and beef production. By partnering with trusted health professional organizations, and disseminating science-based beef information, it helps to amplify third-party endorsements of beef's inclusion in a healthy diet. Positioning beef as part of a healthy diet helps to ensure health professionals and educators are confident in recommending beef as part of a balanced diet.
Health Professionals Outreach
The Nebraska Beef Council reaches health professionals with resources highlighting the nutritional benefits of beef. The outreach includes attending health professionals conferences & symposiums providing third-party nutrition experts who share the latest research on beef nutrition. Building relationships with registered dietitians, cardiac rehab staff, nurses, and advance practice clinicians has led to hosting healthy beef cooking classes, presentations and other tailored programs at healthcare facilities across the state including UNMC, Omaha Methodist, CHI, and the UNL nutrition department. The programs have a range of audiences including employees, physicians, patients, and students.
nutrition adventure
The Nutrition Adventure program is a collaborative effort of the Nebraska, Kansas, and Oklahoma Beef Councils designed to engage health professionals, dietitians, and nutrition students in an immersive learning experience. The program provides science-based education about beef’s role in a healthy diet, showcases the latest research on nutrition and wellness, and offers firsthand insight into beef production practices. By connecting participants with experts in both nutrition and agriculture, the Nutrition Adventure helps bridge the gap between food, health, and where it comes from.
Beef for the classroom
The Beef for the Classroom program provides compensation for beef used in Nebraska high school food labs and classrooms educating students on beef cookery and the nutritional benefits of beef. Participating schools purchase beef for their classroom activities and then submit reimbursement requests through the online portal. This program reaches over 400 students each year.
Dietetic intern tours
In a joint effort to bridge the gap between dietetic programs and the agricultural industry, the Nebraska Beef Council hosts a comprehensive beef tour for dietetic intern students from the University of Nebraska-Lincoln and the University of Nebraska Medical Center. The tour offers future dietitians firsthand exposure to the beef production cycle, from pasture to plate, while deepening their understanding of sustainability, animal care and nutrition
Kids Fitness & nutrition days
This program was developed by the Nebraska Beef Council in partnership with the University of Nebraska-Kearney and HyVee. The state-wide event is hosted at multiple locations across central and western Nebraska focusing on promoting physical activity and proper nutrition habits for 4th grade students. The initiative provides children, teachers and parents a variety of ways to engage in fun, physical activity while also teaching healthy eating habits that include beef as part of a healthy diet.