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April 8, 2019
Artificial Intelligence Tool Launched to Share Beef's Benefits in Nebraska and Nationwide
Today the beef industry must explore the most contemporary ways of communicating to consumers with information on beef’s nutrition, ease of preparation, taste and convenience – as well as showing consumers who is responsible for delivering this great product to their tables. F...
April 5, 2019
Will Beef Make You a Better Athlete? Establishing the Value of Beef in Sports Nutrition for High School Athletes
Through Checkoff funding, the University of Nebraska-Lincoln partnered with the Nebraska Beef Council to examine the relationship between beef’s nutritional value, current dietary intake among youth populations, and the impact on athletic performance. According to the CD...
April 2, 2019
Nebraska Beef Producers’ Investment in Latin American Event Yields Big Dividends
The U.S. Meat Export Federation (USMEF) Latin American Product Showcase began in 2011 as a modest gathering of U.S. exporters and prospective buyers in Panama City. But as USMEF prepares for the ninth edition of the showcase, it has exploded in popularity and fostered dozens o...
March 29, 2019
Consumer Market Research is Key to Beef Checkoff Programs
As the Nebraska Beef Council (NBC) Board of Directors considers potential program ideas for the upcoming 2019-2020 fiscal year they look to consumer market research as a foundation to their strategic plan. “Utilizing research to make good decisions for checkoff investments is ...
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