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October 12, 2026
Schuler Sees the Impact of U.S. Beef Promotion in Japan
NBC Board Director Butch Schuler and USMEF's John Hinners dine on beef tongue while in Japan. Beef tongue is an extremely popular beef dish in Japan. Butch Schuler, Nebraska Beef Council Board Director from Bridgeport, recently traveled to Japan as a member of the ...
September 22, 2026
25 Years Later, the Flat Iron Steak Remains a Model for Beef Industry Innovation
Twenty-five years ago, a relatively unknown muscle from the beef chuck began appearing on restaurant menus in Nebraska. Today, the flat iron steak is a familiar choice at restaurants, grocery stores and meat shops across the country. Its story is one of the beef industry's mos...
September 13, 2026
Japanese Influencers Experience Nebraska and its Beef to Draw New Audience
Two Japanese social media influencers recently traveled to Nebraska to experience the state’s beef industry firsthand and introduce their audiences to Nebraska beef, ranching and agriculture. The visit was organized by the Nebraska Department of Economic Development in p...
September 13, 2026
The Cost of Foreign Object Contamination
An example of birdshot found in a beef carcass. Foreign object contamination is not a new issue in our industry; however, we have recently seen a resurgence in detection. With historically low cattle numbers, the impact has magnified. The 2022 National Be...
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