The consumer marketing program area capitalizes on innovative communication efforts to design and deliver memorable and relevant messages directly to consumers and influencers regarding beef's many advantages including taste, nutrition, convenience, versatility and value and the beef community's commitment to providing a safe and wholesome product. Activities in the consumer marketing area include advertising, promotions and events, consumer health promotions, media relations, digital marketing and content development.
Consumer advertising efforts in Nebraska include traditional mediums such as television, radio and billboards. However, the majority of messaging is delivered through digital efforts online allowing consumers to be targeted with specific beef-related content. Advertising placements also target urban consumers and reach more people in the population centers of the state like Lincoln & Omaha.