Producer Communications

Welcome farmers and ranchers of Nebraska! This page is your source for information regarding the national $1-per-head beef checkoff.

NBC Mission & Priorities

The mission of the Nebraska Beef Council is to "strengthen beef demand in the global marketplace." 

Beef Checkoff Act & Order

The Beef Promotion and Research Act & Order outlines the mission, structure and operational requirements for the Beef Checkoff Program 

Masters of Beef Advocacy

Learn to be an advocate for the beef community and engage consumers in conversations about how beef is raised and the nutritional benefits of beef. 

Become an advocate

Annual Report

Keep up-to-date with the latest programs implemented by the Nebraska Beef Council and learn how your beef checkoff investment is working to strengthen beef demand.

Read Report

Radio Segments

Catch up on the latest news from the Nebraska Beef Council during the Beef Checkoff Update, a radio program airing on select stations across the state. 


Nebraska BQA

No matter what the segment, from the cow-calf producer to the dinner plate, each step affects quality as well as the eating satisfaction of consumer. BQA works with veterinarians and extension educators to conduct training for anyone who handles cattle frequently. Contact UNL Extension Educator Rob Eirich for more information.

National BQA

Beef Quality Assurance is a national program that raises consumer confidence through offering proper management techniques and a commitment to quality within every segment of the beef industry. Learn more about this national program including specified segments for Dairy BQA and Transportation BQA.

Read more about production improvements in the 2016 National Beef Quality Audit.