Bosshamer Reflects on 28 Years with Nebraska Beef Council

“We had corn, soybeans, wheat, alfalfa, and a small feed yard,” she shared. “My dad was a farmer feeder, and my brother continues the operation today.” 

Bosshamer's journey in agriculture led her to the University of Nebraska-Lincoln, where she earned a degree in Diversified Agriculture in 1992. Initially pursuing Agricultural Economics—following in her brother’s footsteps—she pivoted after her first year, gravitating toward marketing and advertising classes. 

After college, she worked as an Extension Assistant for Lancaster County’s 4-H program for three years before joining the Nebraska Beef Council in 1996. In the last 28 years, her time with the Beef Council has seen her occupy nearly every office in the building except one. 

“I started in the consumer information role, which focused on nutrition and education,” she explained. “Over the years, I moved into marketing and eventually became Executive Director.” 

As Executive Director, Bosshamer’s responsibilities include overseeing the Checkoff Collection, administering programs, and acting as the public spokesperson for the Beef Council. But for her, the most rewarding aspect is working with a wide array of people across the industry. 

“I get to work with producers, packers, retailers, chefs, dieticians, influencers and consumers,” Bosshamer said. “No two days are ever the same, and I get a unique view of the beef industry.” 

One of her fondest memories involves the Flat Iron steak, which became a national sensation thanks to a Beef Council program. Bosshamer and Dr. Chris Calkins, the researcher behind the cut, hosted a special lunch for the Omaha World-Herald food editor at Johnny’s Café. The subsequent article brought widespread attention, and soon, media outlets like ABC’s World News Tonight were covering the story. 

“Overnight, it became a huge success,” Bosshamer said. "Now there's a restaurant in Korea that serves only Flat Iron steaks. It’s amazing to see how far it’s come.” 

Outside of work, Bosshamer stays busy with family life on their ranch near Amherst, following her daughters’ activities in sports, 4-H, and FFA, and helping her husband with their cattle. She also loves to cook beef-based meals.