Beef Bruschetta with Roasted Garlic-Feta Spread

Social Media Sweepstakes Encourages Creating Memories with Beef

Adam Wegner - Nebraska Beef Council | April 26, 2023

FY23 Brand Anthem "Food Truck"

The Nebraska Beef Council is asking consumers to share their photos and experiences while enjoying beef this summer as part of their latest beef promotion. The social media campaign will highlight the stories and memorable moments Nebraskans make when enjoying beef. The “Best Stories Start with Beef” sweepstakes kicks off in May as part of the Nebraska Beef Council’s Beef Month celebrations.

“Beef will be served at events throughout the state all summer long and we want to give people the opportunity to share their photos and stories that are created when beef is on the plate,” said Adam Wegner, director of marketing for the Nebraska Beef Council. “Beef has a unique way of bringing more enjoyment to mealtimes whether it’s a large group gathering or a simple dinner for two.”

Participants can enter the sweepstakes by taking photos at local events such as county fairs, wedding receptions, baseball games or backyard barbeques and then sharing them on social media. Mentioning the Nebraska Beef Council and using the hashtag #nebeefstories on Facebook and Instagram will qualify for monthly prizes awarded throughout the summer. 

“The Nebraska Beef Passport is another example of how Nebraskans are enjoying beef with family and friends this summer,” said Wegner. “We encourage people to post pictures from their passport visits and share stories of where their travels take them. It’s great to see all the fun, memorable moments being made, and the time spent together while enjoying a beef meal.” 

Prizes will include beef certificates to several Nebraska-based beef suppliers as well as a larger grand prize to be drawn at the conclusion of the promotion in September. 

For more information about the sweepstakes or the Nebraska Beef Passport, visit and search for the Nebraska Beef Council on social media.


The Nebraska Beef Council is a non-profit organization served by a nine-member board of directors. The volunteers oversee the beef checkoff in Nebraska and checkoff-funded programs. Programs for marketing and promotion are funded by the $1/head beef checkoff.