During the convention, Nebraska Beef Council’s director of marketing, Adam Wegner, presented on current consumer trends and the Beef Council’s plans for beef promotion this summer. One of those efforts is the 2023 Nebraska Beef Passport and this year, NAMP members will have the opportunity to be featured on the passport as a destination for consumers looking to enjoy great beef as they travel across the state.
“We’re excited to include lockers and processors on this year’s Beef Passport,” said Wegner. “These operators offer some outstanding beef products including house-made jerky, summer sausage, cooked items and fresh beef cuts.
The Nebraska Beef Passports will feature both restaurants and meat processors, expanding the program to include more locations and additional opportunities to purchase beef. The 2023 passport season will begin May 1st.
The Nebraska Beef Council is a non-profit organization served by a nine-member board of directors. The volunteers oversee the beef checkoff in Nebraska and checkoff-funded programs. Programs for marketing and promotion are funded by the $1/head beef checkoff.
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