Mark Goes, the newest appointed board member of the Nebraska Beef Council, has a capsule of knowledge of and experience working with cattle. Goes, of Odell, Nebraska, was elected to the Board of Directors and started his term in January 2023.
Goes raises Gelbvieh cattle and has served on the American Gelbvieh Association’s Board of Directors and as their president. He grew up on a multi-generational cattle operation near Wymore, Nebraska.
“My great-grandfather showed shorthorn cattle, my grandpa had registered Hereford cattle, and then my dad got involved with Angus cattle and practiced bull of the year projects with all of the new continental influence of cattle in the 70s,” said Goes.
After graduating from the University of Nebraska-Lincoln, Goes returned home to start building a cattle partnership with his brother. He worked a few different jobs as a research technician and livestock manager for the USDA and UNL respectively, before accepting a position at Southeast Community College in Beatrice teaching in their livestock program in 1994. Goes recently retired from the position in 2021.
“Our program was a more of a vocational hands on, experiential college,” Goes said, “For our students their classroom was 24 hours a day, we tended livestock, and we learned to grow livestock.”
While Goes is grateful for his time at SCC, he is staying busy taking care of his herd of Gelbvieh cattle with his wife and brother, and advocating for beef in his new role for the Nebraska Beef Council.
“I have always been an advocate of the Beef Checkoff,” Goes said. “If I can leverage $1 on an animal to help promote and market my livelihood, which is meat, animal protein production in the form of beef, then I want to do what I can personally to help promote it too.”
Goes looks forward to working with the council and doing what he can to help.
Goes said, ”I know it's near impossible, but I’d like for everyone to understand what the council is, what the council does and how important it is to your day-to-day activities."
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The Nebraska Beef Council is a non-profit organization served by a nine-member board of directors. The volunteers oversee the beef checkoff in Nebraska and checkoff-funded programs. Programs for marketing and promotion are funded by the $1/head beef checkoff.
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