Kaiti George’s enthusiasm for promoting lean beef as part of a heart healthy diet has followed her through her career. George is a Registered Dietitian Consultant and Licensed Medical Nutrition Therapist, and is one of the lucky ones, knowing what she wanted to do since she was a teenager and sticking to it.
“I remember telling my family I was going to be a registered dietician, and 20 years ago it wasn’t super common,” George said of her career decision. “I 100% knew at 16 that this is what I wanted to do, and I’ve never batted an eye on nutrition, food health, it’s my world.”
George resides in Kearney with her husband, Tom, and 9-year-old twins Jenna and Collin. Her work spans from serving as the Nebraska Beef Council’s Director of Nutrition and Education for 11 years, to Hyvee’s Registered Dietician for 8, to now working in her “dream job” as a Nutrition Lecturer at the University of Nebraska-Kearney where she also serves as the dietician for the college’s sports teams.
“About a year and a half ago an amazing opportunity fell into my lap, where UNK was offering a pre-dietetics program where essentially they’re educating future dieticians and healthcare professionals,” George said. “So this is where 20 years later I get to give back and be like the instructor who motivated and empowered me.”
George says that looking back, every job she has had has provided her with growth and development for where she is now.
“I would not be here today without my work at the Beef Council,” said George. “I see producers, I see other staff and I honestly continue to say thank you for giving me the opportunity to work there and be an advocate for your product.”
Beef’s cheerleader is a term George refers to when discussing how she still promotes it in her role today. George frequently speaks at health conferences where she recommends lean beef, and now suggests to the student athletes she works with to incorporate it into their diets.
“Many of the individuals that we have at UNK come from the Midwest, and they’re eating beef.” George said. “Some of them are like, every time I go home, my mom sends me back with beef, and that’s great, but let’s make sure we’re preparing it right, and eating it at the right time for performance and advancement.”
The Nebraska Beef Council is a non-profit organization served by a nine-member board of directors. The volunteers oversee the beef checkoff in Nebraska and checkoff-funded programs. Programs for marketing and promotion are funded by the $1/head beef checkoff.