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Summer Billboard Campaign Features Nebraska-shaped Steak

Adam Wegner- Nebraska Beef Council | July 14, 2022

GLGS Billboard

A new series of billboards touting the quality beef raised in Nebraska is now on display in the Omaha and Lincoln markets. The campaign, implemented by the Nebraska Beef Council, features a Nebraska-shaped steak along with a spin off the state's slogan creating a simple but straight forward statement: "Good Life. Great Steaks." 


Through the June and July grilling months, 22 billboards will be displayed in various parts of Omaha in high-traffic areas. One digital billboard will also be placed on north 27th Street in Lincoln, one of the city's most traveled throughways. The total campaign will garner over 3 million impressions per week.

"The billboard placements provide a nice compliment to our other digital advertising efforts," said Adam Wegner, director of marketing for the Nebraska Beef Council. "Nebraska truly is home to great beef and it's important to keep that message top-of-mind with consumers."

In addition to outdoor billboards, the campaign message will also be on display at the Omaha airport. Travelers arriving to and traveling from the airport will see the the messages in the terminal walkways. The in-door signage declaring Nebraska as "Home to the Good Life and Great Steaks" will be on display through the end of September with and average of 1.2 million impressions per month. 

"Omaha has become a destination for a variety of national conferences and sporting events," said Wegner. "Having these display boards in the airport allows us to share our message about Nebraska's beef industry with a wide consumer audience." 

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The Nebraska Beef Council is a non-profit organization served by a nine-member board of directors. The volunteers oversee Nebraska’s beef checkoff and checkoff-funded programs. Programs for marketing and promotion are funded by the $1 beef checkoff.