Natalie Jones of Stapleton has been selected to the new Trailblazers program, developed by the National Cattlemen's Beef Association, a contractor to the Beef Checkoff. It takes advocacy to an unprecedented level by giving participants the tools and training they need to promote beef to new audiences while addressing and correcting myths. These Trailblazers will receive training to become expert communicators, excel in media interviews and understand how to build confidence in beef related practices when talking to consumers. Throughout the year, Trailblazers will receive advanced training from subject matter experts, learning how to effectively engage on various social media platforms, interact with the media, and enhance public speaking skills. Jones, along with nine others have been selected to participate in this program. NBC will highlight two more Trailblazers from NE in coming e-newsletters.
“I'm honored to have been selected as part of the inaugural Trailblazers program. As the fifth generation on my family's commercial Angus operation in the Sandhills, I'm thrilled to have the opportunity to hone my communications skills to engage consumers on social media platforms. My goal is to interact with the media to build confidence in our product and in beef production practices when talking to consumers.”
The Nebraska Beef Council is a non-profit organization served by a nine-member board of directors. The volunteers oversee Nebraska’s beef checkoff and checkoff-funded programs. Programs for marketing and promotion are funded by the $1 beef checkoff.