Beef Bruschetta with Roasted Garlic-Feta Spread

Promoting Beef From Nebraska Overseas

Amelia Breinig - Nebraska Department of Agriculture | April 14, 2021

US Embassy meeting in Hanoi, Vietnam highlighting Nebraska agriculture 

"United Tastes" event in Ho Chi Minh City, Vietnam 

Kearney, NE –The Nebraska Department of Agriculture (NDA) has, in the first quarter of 2021, pursued several events to promote beef from Nebraska. With the ability to travel still sidelined, NDA has partnered with allies such as the University of Nebraska-Lincoln (UNL) and the U.S. Meat Export Federation (USMEF) to carry out promotional and educational events.

United Tastes – Vietnam March 18, 2021   On March 18th, the United States Consulate in Ho Chi Minh City, Vietnam held “United Tastes,” an in-person event highlighting U.S. agriculture and U.S. products. The event was open for media as well as invited guests in the food and beverage sector of Vietnam and kicked off a broader marketing campaign to highlight high quality U.S. food. NDA, with the help of in-country USMEF representatives, reserved a beef sponsorship spot at the event to showcase beef from Nebraska for display and taste. Approximately 40-50 people attended this event with more engaging online and via social media.

Beef from Nebraska: “Pasture to Plate” – Taiwan March 29, 2021   On March 29th, the Nebraska Department of Agriculture hosted a virtual event entitled, “Beef from Nebraska: Pasture to Plate.” The purpose of this event was to educate on and promote beef from Nebraska and connect and reconnect with local importers, retailers and restaurants in Taiwan. NDA partnered with the Taipei Economic and Cultural Office in Denver, Colorado at the inception of this event and then received assistance and support from the in-country representation for USMEF as well as the Agricultural Trade Office at the American Institute of Taiwan. 

During the event, USMEF provided an update for the Taiwanese market, Beef Council member Jeff Rudolph and his daughter Jessie provided remarks from a producer and feeder perspective and Dr. Chris Calkins of UNL gave a presentation to the group on quality beef from Nebraska. Finally, NDA provided more information on packers and process in Nebraska and necessary contacts for purchasing. Throughout the event there were approximately 20-25 guests that logged on. 

Nebraska – Vietnam Agriculture Discussion April 6, 2021   On April 6th, the Nebraska Department of Agriculture in partnership with the U.S. Embassy in Hanoi hosted a virtual event highlighting the agriculture relationship between Nebraska and Vietnam. This event was focused on Nebraska agriculture as a whole and consisted of government officials from Vietnam’s Ministry of Agriculture and Rural Development and Vietnam agriculture companies as well as buyers and importers. Pre-recorded remarks by Governor Pete Ricketts were played and U.S. Ambassador to Vietnam Daniel Kritenbrink, a native Nebraskan, also spoke. NDA was pleased to have Beef Council Executive Director, Ann Marie Bosshamer participate to provide a perspective on beef from Nebraska to the audience. Approximately 50-60 guests logged on to this event.

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The Nebraska Beef Council is a non-profit organization served by a nine-member board of directors. The volunteers oversee Nebraska’s beef checkoff and checkoff-funded programs. Programs for marketing and promotion are funded by the $1 beef checkoff.