Nebraska is known for raising high-quality beef and is considered a leader in the beef industry. You can say the same thing for the cattlemen of our state who serve in leadership roles on the state and national level. It’s important to note that the Nebraska Beef Council (NBC) board of directors all serve on committees at the national level to help guide the programming executed by the beef checkoff.
There are five committees that are comprised of both Federation of State Beef Council and Cattlemen’s Beef Board (CBB) members. Nebraska has nine beef council directors and six Beef Board directors so there are multiple producers from our state serving on the following committees: Consumer Trust, Nutrition and Health, Export Growth, Innovation and Safety. The committee members review proposed programs from all checkoff contractors and provide feedback before the proposals are submitted to the Beef Promotion Operating Committee for funding.
In addition, the Investor Relations Working Group and the Market Research Working group both have NBC board members serving as volunteers. These groups provide insight to contractors for projects on a very specific level. The Evaluation Committee reviews all checkoff contractor programs and provides feedback to each of them in order to help benefit the overall program.
The Beef Promotion and Operating Committee is comprised of 20 members, ten from the CBB and ten from the Federation of State Beef Councils. The purpose of this group is to set the funding for all beef checkoff dollars and allocate them to the various contractors. Nebraska is well represented with three of the 20 from our state.
Lastly, NBC Chairman, Buck Wehrbein of Waterloo, is also serving as the Chairman of the Federation of State Beef Councils. This Operating Committee leadership role is established through an interview process with other producers to determine who will serve. The process is completely producer-driven and a great way to establish leadership.Special thanks to all cattlemen who serve on the NBC and CBB for your leadership and commitment to our industry!
Nebraska Beef Council representatives: Buck Wehrbein – Waterloo, NE; Ivan Rush – Scottsbluff, NE; Rosemary Vinton Anderson – Whitman, NE; Doug Temme - Wayne, NE; Jim Ramm – Atkinson, NE; George Cooksley – Anselmo, NE; Michele Cutler – Elsie, NE; Gregg Wiedel – Hebron, NE; Jeff Rudoph – Gothenburg, NE
Nebraska Cattlemen’s Beef Board representatives: Herbert Rhodes – Omaha, NE; Torri Lienemann – Princeton, NE; Dave Hamilton – Thedford, NE; Jim Eschliman – Erickson, NE; Bree DeNaeyer – Seneca, NE; Bill Baldwin – Mitchell, NE
The Nebraska Beef Council is a non-profit organization served by a nine-member board of directors. The volunteers oversee Nebraska’s beef checkoff and checkoff-funded programs. Programs for marketing and promotion are funded by the $1 beef checkoff.