Retail is an important segment of the beef industry and the Nebraska Beef Council strives to provide retail partners with the tools they need to effectively communicate with the consumer. The following resources will aid in the marketing and promotion of beef at the retail level.


The Nebraska Beef Council supports the foodservice sector by providing staff education and assistance in creative menu development. Here you will find resources intended to educate and assist the foodservice industry in the marketing and promotion of beef.

Beef University

Build your staff of beef experts with this educational online resource. Learn about the various areas of beef production including raising cattle, beef cuts, beef nutrition and the modern beef consumer.