Nebraska Wines and Nebraska Beef Council Launch Nebraska Reds
The Nebraska Winery and Grape Growers Association (Nebraska Wines) is
excited partner with the Nebraska Beef Council this holiday season for the launch of the digital
promotion, Nebraska Reds. There are various choices in today’s meat case and thousands of wines to
choose from. While the classic marriage of steak and a rich red wine still holds true, one option makes
it simple, choose a Nebraska Red!
With 20 winery and tasting room stops to choose from, the Nebraska Reds program will take participants on a digital passport journey across Nebraska this holiday season. Pass holders are encouraged to visit each stop, collect points by obtaining digital "stamps", and redeem those points for prizes like a premium Nebraska shaped cutting board or Nebraska wine bucks.
Upon visiting each stop, consumers will also learn valuable information for their holiday gatherings on how to best pair wine and beef. Information includes a guide to beef cut pairings, recipe pairings, and a recipe guide courtesy of the Nebraska Beef Council. Recipes can also be found at NEBeef.org.
The program launched on December 1, 2022 and will run through December 31, 2022. Stamps and prizes must be submitted by December 31, 2022. Nebraskans can visit www.NebraskaReds.Win to enroll in the program. Sign ups are also available at each participating stop location.
####
The Nebraska Beef Council is a non-profit organization served by a nine-member board of directors. The volunteers oversee the beef checkoff in Nebraska and checkoff-funded programs. Programs for marketing and promotion are funded by the $1/head beef checkoff.
Share This Page