Beef Bruschetta with Roasted Garlic-Feta Spread

Sandhills Rancher Sees Value in the Beef Checkoff

Ann Marie Bosshamer - Nebraska Beef Council | June 7, 2022

Rosemary Vinton Anderson is a native of the Sandhills of Nebraska and grew up on the family ranch. Now, ranching alongside her husband Kevin and six children keeps her remarkably busy while also maintaining an AI business on the side. Anderson’s family owns and operates a cow-calf and yearling operation in Grant County, close to where she grew up on the family ranch. 

Anderson is a graduate of the University of Nebraska with a master’s degree in animal science. When she left for college, Rosemary knew she wanted to stay involved in ranching and says she can’t imagine doing anything else. “I’ve always been passionate about agriculture and about the beef industry,” says Anderson. “I’ve been interested in serving in one capacity or another, even since I moved home to the ranch.”

After serving on the board of directors for Nebraska Cattlemen and gaining experience in policy and legislation, Anderson says she didn’t feel she had a good understanding of what the Beef Checkoff did. She took the opportunity to gain appreciation for use of the checkoff dollars and began her role as a director in 2018, with a determination to learn about all that goes into the marketing of beef through promotions and education. Anderson now serves district two, representing Cherry, Keya Paha, Brown, Rock, Grant, Hooker, Thomas, Blaine and Loup counties. 

Anderson was looking for another way to serve the industry that had raised her and given so much to her family. She says her big motivator was having the opportunity to be a steward of the dollar with people she had great respect for, and to cultivate new and old relationships alike. She says that until becoming a director, she had no idea how much beef producers accomplish with such a small, worthwhile investment. 

“I would like for other ranchers to just really think about what life might be like without the Beef Checkoff.  The Beef Checkoff funds ‘Beef. Its What's for Dinner’ and provides education for dietitians and nutritionists about the healthiness and versatility of beef,” says Anderson. 

The Beef Checkoff also provides funding for research into beef tenderness, beef safety, as well as programs like ag in the classroom. 

As part of her role with the Nebraska Beef Council, Anderson also serves as a board member on the U.S. Meat Export Federation, one of the contractors to the Beef Checkoff. Anderson proudly shares about the records beef exports have set despite recent congestion and pandemic issues. 

“I can’t even imagine where our industry would be today if we didn’t have access to all of those international markets,” said Anderson.  “It has made me appreciate the work the U.S. Meat Export Federation does, their staff, the credibility they have built and the relationships they’ve fostered in the interest of the American rancher.” 

Anderson stresses the impact of the checkoff dollars to other ranchers and producers, and that the industry collectively gets the greatest value from their dollars by working together. 

“When we can work together, we can just leverage those dollars so much more efficiently and spend the money where the consumers are,” says Anderson. “I feel like this is important because at least in Nebraska, the average rancher here does not have the time, the resources, the training, or the room in the cash flow to do this work on their own. If you can just make this little bit of investment every time you sell an animal, and then pool the resources; it is an amazing outcome and return on investment.” 

Anderson says that during her time as director she has gained an appreciation for how carefully the checkoff contractors and Nebraska Beef Council staff work to be stewards of the dollars, and how seriously they take it. “I’ve learned all of the measures that are taken to ensure checkoff dollars about being used appropriately for the right kind of programming and nothing else.”


The Nebraska Beef Council is a non-profit organization served by a nine-member board of directors. The volunteers oversee Nebraska’s beef checkoff and checkoff-funded programs. Programs for marketing and promotion are funded by the $1 beef checkoff.