Checkoff update

Easterday Ranch

Every two weeks, the Nebraska Beef Council participates in the "beef checkoff update" which is aired on various agriculture-focused radio stations across the state. Each interview provides an update on current beef checkoff programs and tactics used to drive beef demand. Click the links below to listen to the segments.


Nutrition and Education programs

Director of Nutrition & Education, Mitch Rippe, discusses some of the recent nutrition education programs offered by the Beef Council. Listen Here


Promoting beef for the holidays

Director of Marketing, Adam Wegner, discusses how the Beef Council is using social media to help consumers with their holiday roast. Listen Here